Verizon keeps people connected. Since NFL fans couldn't go to Super Bowl parties in 2021 (including the actual Super Bowl stadium itself, which was restricted to 20% capacity), we had to find an innovative way to bring people together for the biggest sporting event of the year.
So we created a Super Bowl experience that would bring millions of people together unlike ever before. We called it Verizon Fortnite Stadium.
- Verizon was #1 in share of conversation on Twitter
- 3.7 million livestream viewers
- Official Verizon Fortnite Stadium attendance: 40,000,000+ fans
Below is the case study and a selection of executions.
My role: ACD/copywriter
R/GA credits
CCO: Tiffany Rolfe
ECDs: Aaron Mosher, Dave Yankelewitz, Daniel Barak
CD/copy: Gio Serrano
ACD/art: Derek Heinze, Rene Van Wonderen
Senior Copywriter: Brian Szabo
Producers: Shar-de Ricketts, Christopher Joyce, Nikolai Jackowski
Illustrator: Paul Shipper
Stadium Builders: Beyond Creative
Project in partnership with Momentum Worldwide.
Press
NBC, Variety, NY Times, CBS, ABC, Fox, CNBC, USA Today, Forbes, The Gamer, Yahoo Sports, Campaign US, The Drum, AdAge, Adweek, The Drum, Digiday, Muse by Clio, WSJ.
Awards
ANDY Awards - Gold
D&AD - Wood Pencil (Experiential)
D&AD - Shortlist (Experiential)
One Show - Silver (Interactive & Online)
One Show - Silver (Public Relations)
One Show - Bronze (Interactive & Online)
One Show - Bronze (Social Media)
One Show - Merit (Public Relations)
One Show - Merit (Integrated)
One Show - Merit (Interactive & Online)
One Show - Merit (Digital Craft)
One Show - Merit (Social Media)
One Show - Merit (Mobile)
One Show - Merit (Direct Marketing)
One Show - Merit (Branded Entertainment)
Cannes Lions - Shortlist (Media)
Cannes Lions - Shortlist (Social & Influencer)
Cannes Lions - Shortlist (Brand Experience & Activation Lions)
Cannes Lions - Shortlist (Entertainment Lions for Sport x3)
Clio Awards - Bronze (Digital/Mobile)
Clio Awards - Bronze (Social Media)
Webby Awards - Winner (Advertising, Game/Application)
Webby Awards - Nominee (Advertising, Best Use of Online Media)
Webby Awards - Nominee (Virtual & Remote, Sports)
Art Director's Club - Silver (Interactive, Metaverse)
Art Director's Club - Silver (Interactive, Social Media)
Art Director's Club - Finalist (Branded Content/Entertainment)
Art Director's Club - Finalist (Experiential Design, Digital Experience)
Art Director's Club - Shortlist (Advertising, Art Direction)
Art Director's Club - Shortlist (Experiential Design, Innovation)
London International Awards - Silver (Branded Entertainment)
London International Awards - Bronze (Digital)
Clio Sports - Silver (Innovation)
Clio Sports - Silver (Digital/Mobile)
Clio Sports - Silver (Partnerships, Sponsorships & Collaborations)
Clio Sports - Bronze (Branded Entertainment & Content)
Clio Sports - Bronze (Branded Entertainment & Content)
Clio Sports - Bronze (Social Media)
Fast Company Innovation by Design Awards - Honorable Mention
AICP Next Awards - Winner (Experiential)
AICP Next Awards - Shortlist (Integrated Campaign)
AICP Next Awards - Shortlist (Digital Experiences)
AICP Next Awards - Shortlist (Branded Content & Entertainment)
Gerety Awards - Gold (Entertainment Cut, Integrated)
Creativepool 2021 Annual - Bronze (Experiential)
Event Marketer Ex Awards - Gold (Best Pandemic-era Pivot)
Event Marketer Ex Awards - Silver (Best Sports Activation)
Event Marketer Ex Awards - Bronze (Best Use of Pandemic-Era Event Tech)